Video Marketing: How It Improves Your Search Ranking

There is a common factor in all the below listed ads, have a look!






Any guesses? All these Indian ads are the most searched on Google with the highest hits on YouTube. Over the last few years, video content has skyrocketed up to an extent that audience now-a-days get bored of textual content. All they like to see a moving content! The year 2015 was a big year for videos, Facebook reportedly stated that twice as many FB users now like to watch videos more via the platform. YouTube too showed a surge in daily unique views which peaked at 1 billion. The digital marketers and experts predicted that by the year 2017, video content will itself account for more than 69% of consumer internet footfall or as we say traffic.


As more and more businesses & brands have now started to develop their own unique & interesting videos to increase consumer engagement, it is also important to think about how video marketing can also support your SEO strategy and development- If planned & executed correctly, it can make a real difference to your/ brand’s presence on web! Video Marketing basically,


So, let’s have a look at how exactly video marketing affect your website’s SEO ranking on Google Search Pages and how effectively can you leverage it in your content marketing strategy?


Videos Rank In SERPs

According to the Forrester study (2009), “pages with video are 53x more likely to rank on the first page of Google search results”. The study is 5 years old, but the point still holds its importance, there’s no denying Google SERPs prioritize video results. A lot of factors influence search engine ranking, but the crucial one is Google search algorithm update – Hummingbird – which prizes “quality content” over keyword optimization. Gareth Davies at WordTracker, claims that as much as “80% of the video content served up in SERPs are informational videos.” Videos that clear doubts and are useful for consumers are more likely to grab attention.

Takeaways for effective Video SERP

  1. Keep The Video Content Crisp & Precise
  2. Develop & Create Rich Video Snippets
  3. Transcribe Your Video Script


Rich Videos Make People Click

“Search results with videos have a 41% higher click-through rate than plain text”, states an aim Clear study. This is primarily because of the rich-video snippets beside Google search results.

The video thumbnails advertise quality video content to the consumers and make results with the embedded video to stand out prominently in a text-only wasteland.


Takeaways for High CTR

  1. Embed the videos directly to your website
  2. Add rich video snippets on your website

Videos Make Your Website’s Pages *Sticky*

One comScore study of retail sites has successfully showed that “ the visitors who watch video stay two minutes longer and are 64% more likely to purchase than other site visitors”, otherwise the average online attention span of a consumer is less than 8 seconds which indicates that if your website is plain with more of a text then it will experience a high bounce rate which inevitably affect your site’s SEP ranking.

Takeaways to reduce Bounce Rate

  1. Embed Video “Above The Fold” ( The fold is the imaginary line where visitors have to scroll to see more content. Generally it is 600 pixels)
  2. Use Accurate Video Titles

Note: Don’t panic if your bounce rate is around 40% as a 50% bounce rate is being considered as normal.

Videos Create Backlinks

“A video is worth 1.8 million words”, said Dr.  James McQuivey in Forrester study. Logically, “if a picture is worth a thousand words, and video shoots at 30 frames per second, then a 60-second video really does contain the equivalent of 1.8 million words”.

Video is much more than just words, it communicates useful information in a visual, interesting, easier & quick way. Quality videos with specified marketing goals, create great & useful backlinks to your site.

Takeaways for Link Building

  1. Embed Your Video
  2. Specify Your Video On A Single Topic/ Theme
  3. Create HD Quality Video


Quality video marketing strategy will improve the way you approach SEO practices to better! Thoughtfully supplement your inbound content marketing strategy with rich videos, and watch your website’s search rankings climb the charts.

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